Event Blog

Every great superhero needs a side kick. Being an event planner is no easy feat. Meeting client deadlines, liaising with vendors and balancing the budget, position event planners as the modern…

In the corporate sector, organizations are exploring the trend towards virtual meetings and hybrid events to: address issues involving remote locations on a “just-in-time” basis reduce the time employees spend…

There is a right way and a wrong way to onboard new members to an association. It’s important to know which way to go since, you know, you never get…

Corporate incentive travel—companies rewarding their employees for performance with travel to a place they might never be able to afford on their own—is a win-win (yep, I said that) for…

Research shows that the top reason association members don’t renew their memberships is a lack of engagement with the organization. So, it’s not surprising to learn that increasing member engagement…

User conferences. What a beautiful way to engage your customers, show them how to use your products in new and exciting ways, and (hopefully) convince them that your solution is…

A case study on how one planner used better event design to help the planner and attendees explore their shared ideas during and after the event. Participatory sessions offer tremendous value…

One of the most common pitfalls with corporate events–all types of events, really– is the misalignment that often occurs between your event goals and  the event technology solution you’ve purchased….

To be effective, corporate events must be built on a solid foundation of return on investment (ROI). When event planners fail to capture the true value of meetings and corporate events,…

Engaging with your audience 365 days a year–not just onsite at your event–is the ultimate goal of many forward-thinking corporate planners and marketers. What are you doing right now to…

Events are becoming an increasingly important element of the marketing mix. Well-designed marketing events effectively engage existing and prospective clients. Examples of marketing events include product launches, trade shows, showcases,…

What do event sponsors want, anyway? According to IEG’s recent report on What Sponsors Want and Where Dollars will Go in 2016, 46% of respondents ranked presence in digital/social/mobile media…

So you’re enthusiastic about introducing event technology for your next event. Whether you are an internal event planner or an independent meeting planner working on behalf of a client, it’s…

We’ve all felt it. The lingering adrenaline after an unforgettable event. As the meeting is coming to an end, we reflect on the new connections we’ve made, looking down at…

Associations events face a number of unique marketing challenges. Unlike profit-making enterprises, association event marketing efforts on prospective (and existing) clients, associations have a number of target markets including members,…

Your event is in 4 weeks. The date is set, your venue is booked and your keynote speakers are confirmed. Things seem to be rolling. Cue the *temporary* sigh of…

From drones and GoPro to augmented reality and 3D printers, no one could have predicted the unprecedented explosion in event technology.  Given the pace of tech changes in the event…

For a moment, imagine if you had the time and resources to start activating digital “hallway” conversations and catalyzing attendee networking before anyone even arrives onsite? Envision an event where…

Helping attendees access conference information with ease is one of the most important goals for any event planner. As more events adopt mobile event apps over printed guides, visualizing and…

EventMobi Live Display is the newest addition to our product family, and our first venture into digital signage. We watched Twitter walls make a real impact on social media engagement…