The EventMobi blog is dedicated to offering inspiring, informative resources and helpful event marketing advice to events industry professionals. Check out our latest articles for event planners!
Events attract new prospects and engage your current audience. Learn how to expand your events’ reach even further by creating a detailed event marketing plan.
Invest in event management software for nonprofits to ensure your events run smoothly. Learn how to choose a solution, and explore 23 top options in this guide.
Conferences and other large events are great places to spread awareness of your association’s mission through cohesive event branding. Learn how to get started!
Member appreciation is the key to boosting retention and building an authentic community! Check out these 15 member appreciation ideas for your organization.
Unlock the potential of non dues revenue to ensure organizational growth and stability. Learn about its importance, revenue streams, and how to overcome challenges.
Attracting the right sponsors and exhibitors is vital to the success of your event. Here are three strategies you can use to make your event irresistible and get the funding and support you need.
It’s no longer a given that companies that sell to your members will sponsor your association. Learn about structuring association sponsorship programs to win!
Videos are an untapped medium that can help planners increase engagement with their events. Find out how to use EventMobi’s Video Library feature to increase your reach and revenue.
Learn how to build an event community by combining the right event technology with a solid community management strategy. Discover how to use an event community platform, and download the eBook for more tips!
Ever wondered if there is an easier way to measure the impact of your social media strategy on your events? Now Event Planners, Marketers and Social Media Managers can use our new Social Dashboard to optimize social content, identify influencers, and engage attendees on-site.
Knowing how to best use and keep up with social media to amplify the reach of your event can be daunting for even the most experienced social media managers.
If a picture is worth a thousand words, then a video is worth at least a million. There’s no denying the immense benefit of utilizing video at an event.
Instagram allows for a lot of customization through the platform, so the way that you use your account is up to you. Let’s walk through some key focus points that you should focus on when promoting your event through Instagram.
The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an event app. At this point,…
*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and…
One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However,…
As an event planner, you already know the benefits when it comes to incorporating event technology into your events*. Increasing attendee engagement, reducing printing costs, increasing event revenue through sponsorships,…
Learn about the top event management platform that planners are using to save time and effort when executing their meetings and events. I remember the state of the meeting and…
Professionals often attend industry events to improve their craft, get updates on the latest event planning trends, and network with peers. But for an event planner, it’s also an opportunity…
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect…
To increase app adoption, event marketing is crucial to any event planner. With ever-expanding inbound and outbound marketing channels, event planners have to align with the consumption habits of their target…
Recent trends show that organizations worldwide are shifting dollars from traditional advertising and marketing to event sponsorship. The effectiveness of traditional marketing and advertising has been diminishing, while prices have…
Event Planning Process Starts with a Solid Project Management Process As a meeting or event planner, you’re constantly being pulled in countless directions and putting out last minute fires. Being…
Designing a meeting or event that “hits the mark” is never a matter of chance. It’s a matter of design. To ensure participant satisfaction, every aspect of an event should…
When it comes to launching surveys to collect feedback at your event, the faster you can launch them, typically the better the response! While event apps have made the process of…
Ever since the holodeck hit Star Trek, people have dreamed of participating in fully immersive experiences. Virtual Reality (VR) is a wave of the future for event planning. Long anticipated,…
Diversity is relevant to the meeting and events industry for a number of reasons and should be reflected when creating effective event strategies. Given the fact that society and event…
Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more…
One of the main reasons that participants give for attending conferences and trade shows is “for the networking.” Networking techniques can vastly improve the fulfillment of attending an event .When…
Year after year, in survey after survey, event planning has earned a reputation as one of the top 10 most stressful careers. When one considers the fact that the other…
With more than 500 event professionals in attendance celebrating the best in event technology, EventMobi and our global channel partner CrowdComms are honored to receive the 2016 Best Event App award…
Let’s talk about some of the major reasons why your organization may not be running toward paperless, but maybe just sort of like walking towards it and window-shopping or just waiting for…
Every great superhero needs a side kick. Being an event planner is no easy feat. Meeting client deadlines, liaising with vendors and balancing the budget, position event planners as the modern…
Research shows that the top reason association members don’t renew their memberships is a lack of engagement with the organization. So, it’s not surprising to learn that increasing member engagement…
To be effective, corporate events must be built on a solid foundation of return on investment (ROI). When event planners fail to capture the true value of meetings and corporate events,…
Engaging with your audience 365 days a year–not just onsite at your event–is the ultimate goal of many forward-thinking corporate planners and marketers. What are you doing right now to…
Events are becoming an increasingly important element of the marketing mix. Well-designed marketing events effectively engage existing and prospective clients. Examples of marketing events include product launches, trade shows, showcases,…
What do event sponsors want, anyway? According to IEG’s recent report on What Sponsors Want and Where Dollars will Go in 2016, 46% of respondents ranked presence in digital/social/mobile media…
Associations events face a number of unique marketing challenges. Unlike profit-making enterprises, association event marketing efforts on prospective (and existing) clients, associations have a number of target markets including members,…
June marks the beginning of LGBT Pride Month with pride festivals and LGBT friendly events being celebrated across the globe. If you organize events, from corporate conferences to annual association…
A common trait among successful event professionals is their ability to stay abreast of industry trends and advancements. If you’re reading this article right now, chances are you are one…
In our last post, we talked about strategies to structure and promote your event app sponsorship package. That’s a big step but a well-developed event app sponsorship package is only…
To follow up on our first post of the Ultimate Guide to Event App Sponsorship, in this post we’ll give you tips on how to structure your sponsorship package. Read on…
Are you hosting a corporate event or an association conference & tradeshow, and looking for ways to create new event sponsorship revenue streams and opportunities? A mobile event app might…
Engaging members at events and conferences is at the core of every association, regardless if that engagement is online or face to face. Association event planners are acutely aware of…
![Best Practices for Gathering Feedback with an Event App [VIDEO]](https://www.eventmobi.com/wp-content/uploads/2017/04/polling-device-screen-300x221.jpg "Best Practices for Gathering Feedback with an Event App [VIDEO]")
